What is Brevo (formerly Sendinblue)?

Brevo, formerly known as Sendinblue, is a cloud-based marketing automation and customer relationship management platform that helps businesses communicate with customers across multiple channels from a single dashboard. Designed for startups, small businesses, eCommerce stores, agencies, enterprises, and growing organizations, Brevo combines email marketing, SMS campaigns, marketing automation, CRM, transactional messaging, live chat, landing pages, and sales tools into one integrated platform.

Unlike traditional email marketing platforms that focus only on newsletters, Brevo provides a complete customer engagement ecosystem. Businesses can capture leads, manage customer relationships, automate marketing campaigns, send promotional and transactional emails, communicate through SMS and WhatsApp, and analyze campaign performance without switching between multiple applications.

One of Brevo’s biggest strengths is its multi-channel marketing approach. Instead of limiting communication to email, businesses can connect with customers using SMS messages, WhatsApp campaigns, live chat, transactional notifications, and personalized automation workflows. This enables organizations to deliver consistent customer experiences across every stage of the customer journey.

Whether you’re nurturing leads, promoting products, sending order confirmations, automating customer onboarding, or managing long-term customer relationships, Brevo provides the tools needed to streamline marketing and sales operations.